Soft, Defined Eyes Start with SoftDefine
SoftDefine Eyeliner Pencil gives you smoother application, elegant everyday definition, and long-wearing color that stays put without looking too heavy or harsh.
Choose Your Shade
Tap a shade card to sync with your variant options. The selected shade will move to the front automatically.
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SoftDefine Eyeliner Pencil
Why Eyeliner Feels Harder Than It Used To
You want eyes that look more defined — not harsh, messy, or overdone.
Too harsh for daytime
Some liners feel heavier than you want.
Smudges too easily
By midday, the under-eye area can start to look messy.
You want soft definition
Cleaner, more polished eyes — without too much makeup.
A Small Change Can Make Eyes Look More Awake
Small changes often feel more wearable — and more flattering — than dramatic makeup.
Less Definition
Soft Definition
Why It Feels Different
A Softer, Easier Way to Define the Eyes
You don’t need a dramatic line to make the eyes stand out. A softer pencil gives you cleaner definition and a look that feels easier to wear every day.
Soft definition
Enhances the eyes without looking too heavy.
Easy glide
Feels smoother and easier to apply.
Everyday polish
Makes the eyes look more awake and put together.
Made for Real-Life Wear
From sunny afternoons to humid days and splashy moments, you want definition that still looks clean and put together.
Not Sure Which Shade to Start With?
If you want the easiest place to begin, start with the look that feels most like you.
Start with Brown
Soft, natural definition for everyday wear.
Choose Liquorice
Classic definition when you want a little more shape.
How to Get a Softer, More Lifted Look
A softer result usually comes down to placement — not more product.
Stay close to the lash line
Keep the line thin and close to the lashes for a cleaner, softer look.
Lift the outer corner slightly
A small lift at the outer edge looks fresher than a thick wing.
Build only where you need it
Add a little more definition only if needed — you don’t need much.
What Women Love Most About It
It’s not about looking overly made up. It’s about looking more awake, more polished, and feeling easier about everyday makeup.
A Few Good Things to Know Before You Order
Quick answers to help you choose the right shade and feel confident before checkout.